— What I Do
From Shopify storefronts to full-stack web apps and AI-powered features — I build digital products that work for your business, not just look good in a browser.
— Services
Custom Shopify themes built with Liquid, conversion-optimised UX, and headless Hydrogen setups. From initial store launch to complex multi-currency, multi-market builds.
Bespoke WordPress themes, custom Gutenberg blocks, ACF-driven content models, and plugin development — performant, secure, and easy for clients to manage.
End-to-end web application development with React, Next.js, and Astro on the front end; Node.js, Express, and database work on the back end.
LLM-powered features, automation pipelines, and data analysis built into your product — practical AI that solves real business problems, not just demos.
Core Web Vitals audits, technical SEO, structured data, and caching strategies that move rankings and keep bounce rates low. Measurable improvements, not vanity metrics.
— My Process
A straightforward, repeatable process that keeps projects on track and stakeholders in the loop from day one.
Understand
Goals, users, and success criteria defined before anything else.
Plan
Architecture, tech choices, and a realistic scope agreed upfront.
Build
Clean, documented code with regular check-ins and no surprises.
Test
Cross-browser, cross-device, performance and accessibility checks.
Optimise
Speed, SEO, and usability refinements baked in before launch.
Launch
Smooth handover with documentation and post-launch support.
— Technologies
The tech stack I use across all services — chosen for reliability, performance, and long-term maintainability.
Frontend
Backend
CMS & Ecom
AI & Data
Performance
Tools & Infra
Let's Work Together
I'm always open to discussing new projects, creative ideas or opportunities to be part of your vision.